Tuesday, May 21, 2019

Coherent set of actions that will be implemented over three years, includes various marketing and promotional methods so that it serves the general and specific objectives. Coherent set of actions include the following:

 

ACTIONS

1 Communication Strategy

  • 1.1 Concept
  • 1.2 Website
  • 1.3 Social Networking
  • 1.4 Brochures
  • 1.5 Establishment of TV spots

2 Information actions

  • 2.1 events
  • Germany
  • Sweden
  • Finland

2.2. Tasting at the point of sale

  • Germany
  • Sweden
  • Finland

3 Public Relations

  • 3.1. Information Visits to the production units
  • Germany
  • Sweden
  • Finland

4 Fairs

  • 4.1 "Fruit Logistics" (Fruit Logistica) (Germany)
  • 4.2 "MIT COC" (MITT KOK) (Sweden)
  • 4.3 "Gastro Nord" (Gastro Nord) (Sweden)
  • 4.4 "Wine, Food and the Good Life" (Wine Food & Good Living)
  • 4.5 "Gastro Helsinki" (Gastro Helsinki)

5 Promotion

  • 5.1TV ad
  • Sweden
  • Finland
  • Germany