Monday, July 22, 2019

The Cherry! - The Multinational information and promotion campaign for fresh cherries,

is an initiative with significant social responsibility from two member states, Greece and Bulgaria addressing important issues of national, European and world importance; a mixed campaign combining information and promotional activities targeting the German, Swedish and Finnish markets. The program will last 36 months starting on October 2015.

 The campaign has two key objectives:

- Cherry a fresh and natural European product

  • strengthen the positive opinion on made in the EU fresh cherries
  • Increase awareness on their nutritious advantages

 Consume cherries regular

  • Encourage the daily consumption of made in EU fresh cherries as part of a balanced diet.

Objective(s)of the program

According to the Guidelines in Regulation (EC) 501/2008 objectives of an information and promotion programme for fresh fruits are to improve the image of the products as being ‘fresh’ and ‘natural’, encourage their regular consumption and bring down the average age of consumers. The latter may be attained by encouraging young people, and in particular children and adolescents in educational establishments, to consume the products concerned.

According to that the current programme has two key objectives:

Objective 1. Cherry a fresh and natural European product

  1. strengthen the positive opinion on made in the EU fresh cherries
  1. Increase awareness on their nutritious advantages

OBJECTIVE 2: Encourage fresh cherries regular consumption

  1. Encourage the daily consumption of made in EU fresh cherries as part of a balanced diet.

The assumptions for expected results and methodology are presented in Section 6 of the present proposal. The objectives are S.M.A.R.T. and realistic as there are set specific foreseen measurable, achievable, relevant and time bound actions to be achieved.

Enjoy the Cherry!!!